Introduction ''The future of marketing is a two-way street, not a one-way message'' Marketers must look to the post-modern consumer''s need for ''online oxygen'' to find new ways to find and communicate with customers, rather than at them. Savvy marketers will participate in, organise and encourage social networks (virtual and /or physical )to which people want to belong. Activity Using an illustraton from your own *experience of a social network(s) (virtual and / or physical) identify and describe a market development opportunity which is derived from and can be evidenced through post-modern marketing concepts and its associated conditions. What tactical recommendations would you make to an organisation seeking to engage with this social group(or tribe)with particular reference to the headline statement (above) NB: this can be illustrated fom a professional or personal perspective( or both) as appropriate Word limit 2500 Referencing Harvard referencing