Article is attached and here are the suggested case questions to be addressed in your analysis. Think of your paper as making an argument for your specific recommendation. Introduction: What were the characteristics of the processes for ordering from Glamox before the redesign of the value chain? What problems did a sales person / marketing director / production planner have when using the old system? Analysis: What are the differences between the previous way of producing lamp fixtures, and the new, componentized process in terms of the following factors (make qualitative comments)? 1. Lot size (the units it is economically feasible to produce) 2. Reset time (how long time it takes from switching from one product to another) 3. Design (where is design and product innovation applied) 4. Management (the critical success factors tracked by management) Alternatives: If you were Christian Thommesen, which part of the organization would be your next target for IT-enabled change? Make two or three suggestions with the pros and cons of each. Recommendation: Which alternative from those you just identified would you choose and why?