Read Case Study, Case 13.2 Lynch 2009 Strategic planning at Canon with a co-operative corporate style (Lynch, 2006: 499-501) – included in the appendices, and answer the following TWO questions: 1. Evaluate Canon’s strategies and how they have managed their strategic challenges and strategic changes within this. In your evaluation you will need to consider the key factors of success in relation to the different strategic groups within the industry. Support your evaluation with relevant theory and academic models. 70% (circa 1300 words) 2. Debate whether companies outside this industry sector can draw any useful lessons from the strategies used by Canon in this industry. Provide examples of strategic areas that might be of interest to other industries and any limitations of using such information. 30% (circa 700 words) You must make use of appropriate models, diagrams, tables and illustrations within your answers (these do not form part of the word count)