4. SWOT 1.Strength: time saving b. some elements are comparable. Advantage is that it is portable, geared education. 2. Strength: Easy to use b. 1)not a lot of things and good support,2) all in one. 3. strength: Trendsetting b. appeals to the modern MBA student, and new generation. 4. Strength: Portable b. better than the competitor because competitor have this product in a computer and PDA you can take it whatever you go. 1.Weakness: Technology adaptation, People that aren’t not use to technology. b. the competitor are sure if the consumer are going to adapt. 2. Weakness: Price c. That costumers have to buy the PDA to get the CCQ, meanwhile other competitor sell only the Program and consumers can install it in their laptops. MBA student is not affordable. 3. Weakness: Financial Resources b. Other companies might have the ability to advertise, general promotion for their own product, capital, where we are new in the market and we don’t have capital to invest. 4. Weakness: Warranty how that works? 1. Opportunities: Organization b. reinforce ideas of organization to consumers/ more organization features. Make CCQ link more evident. Make CCQ remind you of your tasks during the day. 2. Involves senses in learning. b. Gives opportunity to consumers to learn in their own way/ example: by touching the pda, auditory; by listening.etc. 3. Time saving b. lets consumer make her own time schedules without going on campus. 4. Include Mp3: this may allow student to entertain himself while working. It is also trendy. 5.Go abroad: expand idea in other countries to increase profit. 6. An opportunity for new technology is to make the pda smaller, customize features, make it colored, include photos in lectures, see lectures on pda. D. Threats 1. emergence of substitute products. Competitors: competitors can come up with newer technology. 2. shifts in consumers tastes: Students may not see ccq as necessary, may prefer to be in class 3. price: universities and individuals may not have the budget to purchase the ccq and pda 4. new regulations: There may be a problem with distance learning in institutions,. F. Matching, converting, minimizing and avoiding strategies. 1. CCQ is geared towards the educational needs of students. Includes different types of learning for different types of individuals. 2. Weakness: Technology adaptation, People that aren’t not use to technology: Giving seminars or courses to get familiar with program. Weakness: Price: government can supply to public universities, scholarship, promotions. . Weakness: Financial Resources: find different and more cost efficient ways to advertise such as word off mouth, make the product known to public figures. Weakness: Warranty how that works?