remember this is a BUSIENESS REPORT NOT an essay You are required to produce a report based on the case study in the text called AMAZON.COM(B) on page 629-651. The report should answer the following: 1) a) Identify the major strategic business units(SBUs) within Amazon.com during the period described in the case study. b) "What strategies have Amazon.com adopted during the period of the case? You should describe these strategies for 1 specific SBU of your choice and Amazon.com c) Using relevant models, theory and framework explain how why these strategies were appropriate or not for the chosen SBU and for the corporation. 2)Is the Amazon business model the right model looking ahead for the next five years or more? Based on analysis already undertaken what future strategy would you recommend for the chosen SBU and for the corporation. remember it should be in a BUSINESS REPORT FORMAT. example format given You should be aware that students, who cut and paste models from the internet and various other sources, even when referenced, will not receive any marks-this is an individual piece of work and it should be your own creation. FORMAT Front page Content page 1.Intro- a)which market(s) is the organisation in/ Identification of major SBUs b)how does the organisation make its money 2. Financial analysis-with conclusion 3. Marketing analysis-with conclusion 4.HRM analysis-with conclusion 5.Operation analysis-with conclusion 6.Strengths and weaknesses-prioritized and distinctive competences/ unique recourses 7.PESTLE analysis and conclusion 8.Porters 5 forces analysis and conclusion, attractiveness of industry and strongest force 9.Critical success factors in the industry 10. Opportunities and threats- prioritized and identified main. 11. The strategic position of the organisation (at the end of case) 12.A discussion of the unresolved issues relating to the future of the company 13. Identification of 3-4 possible new future strategies or `strategic direction`. Note these should be based on your discussion built within points 1-12 14. Selection of a `winning strategy` (suitability. Acceptability and feasibility.) 15. Description of recommended strategy and assessment. Sections 2-15 above should be based on an identified SBU of your choice. Your financial analysis in section 2 should also cover the total corporation. You should also comment on the strategy of the corporation in sections 11-15.