The Financial Perspective This case study is about Saatchi and Saatchi''s turnaround in which CEO Kevin Marks led a senior team in saving the company. Case Greenhalgh, Clare (2004, June 22) Building a Strategic Balanced Scorecard: Saatchi & Saatchi Complementary Case Study. Business Intelligence Company. Available at http://www.business-intelligence.co.uk/PDFdownloads/strat_bsc/Saatchisr.pdf on Using 20/20 hindsight (isn''t hindsight wonderful?), in about 3-4 pages, make a case supporting your position as to whether on not Saatchi and Saatchi implemented the Balanced Scorecard well or poorly. In the course of your paper, among other things you may wish to say, address the following issues: • Introduction: What was the situation for Saatchi & Saatchi in the mid 1990s? The management team adopted an approach that was primarily two-pronged: the financial perspective and the customer perspective. In terms of the financial perspective, what goals did the new leadership set for the company • Analysis: How did the company categorize its different business units (agencies)? What strategies were chosen for each unit? Saatch & Saatchi also adopted several strategies that related best to a customer perspective. What were they? • Conclusion: Did the financial strategies make sense for each given unit? Why or why not? Does the more recent acquisition by Publicis Groupe SA change the results of the BSC? Now that you have analyzed both "prongs" conclude whether the two approaches worked in synthesis or in conflict. • Evaluation: Assuming that it would be best if the customer perspective strategies meshed with the financial strategies, do you think the customer perspective reinforces or conflicts with their financial strategies? Agree or disagree with the issue, then defend your position. Use the readings done so far to decide whether the implementation was done well or poorly. Rather than lining up these questions and answering them in turn (as if you are taking an exam that requires short answers to several questions), I’d like you to use the questions to create an integrated essay (with subtitles) that analyzes Saatchi and Saatchi and how it made changes in managing resources to improve performance.