Discuss these three areas identified by Jack O''Dwyer in his comentary of the practice of public relations. 1 Specialist Versus Generalist Clients are looking for PR firms with expertise in their area of need, 2 Interface with Advertising/Marketing PR professionals should be interfacing with reporters and analysts and staying away from marketing and advertising people. 3 what clients /employers want clients want public relations firms that are knowledgeable about their practice areas intelligence gathering is one of the main functions of public relations. there is too much emphasis on putting out a message rather than finding out whats going on.use a standard essay format 12 point type size double spaced include an introduction body paragraphs and a conclusion and a list of all references used. The essay must be in your own words it can not be copied from any source espesialy the internet or sources such as wikipeda the school will check it.