you are working as a member of marketing department of Macdonald, who has plans for international expasion. the country they are expanding to is Dubai. You are to formalise a plan for future expansion by writing a report which addresses the following issues: 1. a critical analysis and evaluation of the global macro environment variables that are likely to have significant impact on the company. Focus on 3 changes that you consider to be the most important and explain the causes of the changes and the likely consequences of these changes to Macdonald operating in Dubai. these changes may be general or specific to Dubai. (PLEASE DO A FULL PESTLE ANALYSIS OF DUBAI (A LEAST 2PAGES- SELECT THE 3 MOST IMPORTANT ONES THAT WOULD HAVE IMPACT ON MACDONALD OPERATING IN DUBAI AND PUT IT IN QUESTION ONE, THE FULL ONE SHOULD BE IN THE APPENDIX.) 2. the development of a marketing information system. (quality of information, age of information and how the information is collected) you should explain the structure, the sources of information and the usefulness of an MIS to Macdonald in terms of their international expansion plans to Dubai. (Kotler must be used in the section) 3. The techniques available to the global marketer to identify the potential of a market. In this section you should apply one technique to Dubai and assess its potential for long term profits. the technique that must be use is the beri index. 4. a critical appraisal of the use of a global marketing plan. this part should include the structure of global marketing plan.