Arguably Tesco’s success is based on absolute focus on key marketing principles by addressing the customers’ wants and needs: the right product, at the right price, at the right place and at the right time. Consider these contributing factors against the traditional 4Ps of the Marketing Mix: • Product • Price • Place • Promotion However, the credit crunch presents challenges for all of the ‘big four’ supermarkets in the UK because consumers suddenly have less money to spend. Consequently, consumers’ shopping behaviour may change as well as their choice of supermarket. Your task is to write an academic report which discusses how a large supermarket retailer such as Tesco might adapt the four elements of the traditional Marketing Mix to deal with challege.make sure you refer to tradional marketin 4Ps as academic concepts and that the report is properly referenced one this occasion the report should include the following section a title and contents page, a brief introduction, a main body this will form the main part of the report and will be series ofsection )and a brief conclusion