The Marketing Mix: Distribution Channels (Place) In the module 03 case assignment, please read about Todd Wagner who has adopted simultaneous distribution for release of films instead of the traditional method of a film release followed only much later by DVD releases and TV licensing. Write a 2-3 page paper in which you respond to the following task: "Explain what analyses should be carried by movie theatre owners to determine how to respond to the new distribution methods for movies, demonstrating such analyses in the context of the case." Although this case relates to channels of distribution you are expected to use both your knowledge acquired from MOD03 as well as your acquired knowledge from prior MKT301 modules. Ensure that you repeat the case task above in full and verbatim on the title page of your submission. Excluding your title and reference pages, your paper should be no more than three pages long . Begin your analysis by reading the following sources: • Friedman, J. (2007, May 12) Theater owners blast Comcast movie plan. Retrieved May 30, 2008, from Proquest Database. • Park, A. (2004, May 10) A 21st Century Mogul? Retrieved May 30, 2008 • Internet Movie Data Base. (2007). Biography of Todd Wagner. Retrieved May 30, 2008 from Internet Movie Data Base. • 2929 Entertainment (2007). Retrieved May 30 2008 from www.2929 Entertainment. • Sells, M. (2007, June 1). Judgment Day for Movie Theaters, Moviemaker. Retrieved May 30, 2008. • Whedon.com (2007) Estimate of the profitability of a movie at whedon.com, viewed May 30, 2008. • Boxofficemojo.com (2007) Movie theatre average ticket prices at boxofficemojo.com, viewed May 30, 2008. Shortly after this case was developed in 2007, the Journal of Marketing published a study: • Hennig-Thurau, T., Henning V., Sattler H. et al. (2007 Oct) The Last Picture Show? Timing and Order of Movie Distribution Channels. Journal of Marketing. 71, (4), Retrieved from Proquest database May 30, 2008. examining the question of the simultaneous distribution of movies in the USA, Germany and Japan. The link above is to the abstract for that article. The Background Info page provides further information useful in writing your paper. Note that you should NOT regard this case simply in terms of distribution alone, but rather in answering it build on your learning from Modules 01 and 02 as well as the current Module 03. Please submit your case for grading by the end of this module. Background Information The Marketing Mix: Distribution Channels (Place) Having developed an understanding of how consumers make purchase decisions, and how marketers analyze markets and select targets, we turn our attention in Modules 02-05 to how firms can win and retain customers and here in Module 03 we focus on one of the four elements of the Marketing Mix, Place, the way in which the product is made available to the customer. This raises a number of questions such as: • What alternative ways are there for making a product available to customers? • How do marketing managers make decisions about these alternatives? The materials on this page have direct relevance to those questions as well as to your Module 03 Case which concerns distribution decisions and the third part of the Marketing Audit you are doing as your SLP. For both the case and the SLP, the following materials have been provided: Required Sources: • Required PowerpointTM presentation: o Freeman, J. (2008). The Marketing Mix: Place TUI University. • Online Text: Christ, P. (2008). Principles of Marketing. Retrieved May 30, 2008, from KnowThis.com. Read the following chapters: o Distribution Decisions o Case-related articles and online sources: ? Friedman, J. (2007, May 12) Theater owners blast Comcast movie plan. Retrieved May 30, 2008, from Proquest Database. ? Park, A. (2004, May 10) A 21st Century Mogul? Retrieved May 30, 2008, from Proquest Database. ? Internet Movie Data Base. (2007). Biography of Todd Wagner. Retrieved May 30, 2008 from Internet Movie Data Base. ? 2929 Entertainment (2007). Retrieved May 30, 2008 from www.2929 Entertainment. ? Sells, M. (2007, June 1). Judgment Day for Movie Theaters, Moviemaker. Retrieved May 30, 2008. Whedon.com (2007) Estimate of the profitability of a movie at whedon.com, viewed May 30, 2008. ? Boxofficemojo.com (2007) Movie theatre average ticket prices at boxofficemojo.com, viewed May 30, 2008. Hennig-Thurau, T., Henning V., Sattler H. et al. (2007 Oct) The Last Picture Show? Timing and Order of Movie Distribution Channels. Journal of Marketing. 71, (4), Retrieved from Proquest database Optional: Online Text: Christ, P. (2008). Principles of Marketing. Retrieved May 30, 2008, from KnowThis.com. Read the following chapters: Retailing ? Wholesaling