This week, you will act as a "Secret Shopper" and complete a report for corporate headquarters on the effectiveness of a visual advertisement campaign or as an editorial reviewer and provide an analysis of an editorial cartoon. You will not only evaluate the words in the print portion but also the effectiveness of the visual components in the option you choose to analyze. You may select one of the two options below on which to base your analysis An editorial cartoon from Washington Post – Opinion section You should format your report/analysis as an essay with the following elements: A title for your essay An introduction of what you have chosen to analyze Clearly present the advertisement or cartoon in enough detail so the reader can relate it to your discussion Include a thesis statement of your overall assessment of the strength of the argument being presented in the ad/cartoon A discussion of what you feel carries the weight of the argument or claim Would the words alone work as an argument or do they need the imagery to be effective? Would the imagery alone present the argument or are words required to clarify it? A discussion of the critical analysis of the printed words Does the meaning or interpretation depend on implication, assumption, inferences? Is the claim (conclusion) apparent in the words? Is the evidence or premises "warranted"? Do they pass the "So what?" test? A discussion of the critical analysis of the imagery used Who is the intended audience? What is the claim being made? Does it claim something specific as desirable? Success? Beauty? Health? Speed? What is the goal? Is it intended to persuade you to take action or accept a belief? What strategic argument style is used for persuasion? (It may help to articulate the visual message into words to best identify the type of argumentation being used) A discussion of the persuasiveness Do you think the piece is persuasive? Would it convince a rational person? Does it demonstrate a specific Ethos, Pathos and Logos? A discussion about any apparent logical problems Does the print or visual argument use deception or fallacies Could the piece be improved? How so? Conclusion Summarize the main points of your discussion and relate them back to your thesis.