Essays are to be written in an essay form appropriate for the social sciences. The University of Toronto writing website is an essential resource for developing scholarly writing skills, including the art of essay writing. For proper bibliographic citation, consult the American Anthropological Association (AAA) Style Guide, which is based on the Chicago Manual of Style. The Elements of Style is a concise instruction manual that should be consulted by all who want to quickly master the art of composition. The Canuck Burgers Corporation, of Mississauga, Ontario, Canada, is a fast-food chain which has had success in central Canada emulating and competing with the famous MacDonald’s restaurant chain. Canuck has decided to open five new restaurants to kick off the first phase of their Target Global Reach Business Development initiative abroad. The new restaurants will be located in the cities of: Buenos Aires, Argentina You have been offered a job by Canuck Burgers to conduct research on the city of your choice and to make recommendations based on your anthropological expertise as to why and how they are to proceed with their plan. Your report must convince local officials and leaders of the benefits of letting Canuck Burgers open shop in their country. Your report should also make recommendations to Canuck Burgers Corporation, in particular on the need to adapt their business to local cultural conditions. This may include reference to environment, geography, supply, labour, gender, marketing, branding, advertising, law, religion, politics, or any other cultural issue, specific or general. RECOMMENDED READINGS Appleyard, B.1994. Big Mac vs. small fries. The Independent, 4 July: 17. Bartlett, C.A., Ghoshall, S. 1989. Managing Across Borders: The Transnational Solution. London: Century Business. Benders, J., Mol, B. 1998. How strong is convergence? McDonald’s in the Netherlands. Paper presented to the sixteenth International Labour Process Conference, University of Manchester, 7–9 April. Burawoy, M. 1979. Manufacturing Consent: Changes in the Labour Process Under Monopoly Capitalism. London: University of Chicago Press. Burck, C.G. 1970. Franchising’s troubled dream world. Fortune, March: 148–52. Chan, P.S., Justis, R.T. 1990. Franchise management in East Asia. Academy of Management Executive, May, 75–85. Clarke, T. 1996. Mechanisms of corporate rule. In Mander, J., Goldsmith, E. (eds.) The Case Against the Global Economy. San Francisco: Sierra Club Books. Cohon, G. 1999. To Russia with Fries. New York: McClelland and Stewart. , De Vos, T. 1981. U.S. Multinationals and Worker Participation in Management. London: Aldwych. Dunning, J. 1993. Multi-national Enterprises in a Global Economy. Wokingham: Addison- Wesley. The Economist. 1997. Management brief: Johannesburgers and fries. The Economist 27 September: 107–8. Edgecliffe-Johnson, A. 1999. Burger with fries and videos to go: the fast-food war for American stomachs has moved on to new ground. Financial Times, 17 April: 7. EIRR. 1997. McDonald’s serves up improved social relations. European Industrial Relations Review 279(April):19–21. Emerson, R.L. 1990. The New Economics of Fast Food. London: Van Nostrand Reinhold. Felstead, A. 1991. The social organisation of the franchise: a case of controlled selfemployment. Work, Employment and Society 5(March):37–57. Friedmann, J. 1990. Being in the world: globalization and localization. In Featherstone, M. (ed.) Global Culture: Nationalism, Globalization and Modernity. London: Sage. Giddens, A. 1990. The Consequences of Modernity. Cambridge: Polity Press. Henley, J. 1999. McDonald’s campaign spawns French hero. The Guardian, 11 September: 14. IDCH (International Directory of Company Histories). 1990. Food Service and Retailers: McDonald’s Corporation. London: St. James Press. Pp. 646–8. ILO (International Labour Organisation). 1998. ILO Declaration of Fundamental Principles and Rights at Work and its Follow-up, Geneva: International Labour Organisation. Kincheloe, Joe. 2002. The Sign of the Burger: McDonald’s and the Culture of Power. Philadelphia: Temple University Press. Kroc, R. 1977. Grinding It Out: The Making of McDonald’s. Chicago: Contemporary Books. Laabs, J.J. 1991. The Golden Arches provide golden opportunities. Personnel Journal, July: 52–7. Labour Research. 1994. Do part-timers have equal rights? Labour Research, July: 8—10. Leidner, R. 1993. Fast-food Fast Talk: Service Work and the Routinisation of Everyday Work. Los Angeles: University of California Press. Love, J.F. 1995. McDonald’s Behind the Arches. London: Bantam Press. Lukens-Bull,Ronald. 2003. Ronald McDonald as Javanese saint and an Indonesian. Crossroads 17(1): 108-128.