You need to read over the letter (I have copied it below) and rewrite it to make it more effective. For example, the first sentence states ''I am a new publisher with some really great books to sell.'' So, you ask yourself if that sentence can be changed to be more effective...maybe more professional and you rewrite it. Maybe something like, & amp;quot;I am a new publisher with some titles that are innovative and interesting. & amp;quot; You don''t have to change everything about the letter, but there are sentences and words that can certainly be changed to make it more effective. So, you are rewriting the letter. Original Letter I am a new publisher with some really great books to sell. I saw your announcement in Publishers Weekly about the bookseller''s show you''re having this summer, and I think it''s a great idea. Count me in, folks! I would like to get some space to show my books. I thought it would be a neat thing if I could do some live airbrushing on T-shirts to help promote my hot new title, T-Shirt Art. Before I got into publishing, I was an airbrush artist, and I could demonstrate my techniques. I''ve done hundreds of advertising illustrations and have been a sign painter all my life, so I''ll also be promoting my other book, hot off the presses, How to Make Money in the Sign Painting Business. I will be starting my PR campaign about May 2008 with ads in PW and some art trade papers, so my books should be well known by the time the show comes in August. In case you would like to use my appearance as part of your publicity, I have enclosed a biography and photo of myself. P.S. Please let me know what it costs for booth space as soon as possible, so I can figure out whether I can afford to attend. Being a new publisher is mighty expensive!