Change & Continuity in Contemporary Business Activity Prepare a management report of 3,500 to 4,000 words on an organisation of your choice, based in UK. This report should assesses the impact of external and internal factors on the organisation and evaluate the organisation responses. Task 1 Describe and analyse the primary internal and external influences to which the organisation is subject. This first task should take about one third to one half of your overall report. Task 2 Having particular regard to either (b) Globalisation (i) analyse how your chosen theme influences policies and decision making in your chosen organisation (ii) critically evaluate the effectiveness of the organisation’s response. (iii) demonstrate some areas for improvement in the response of the organisation Guidance notes Whichever topic you chose, you must clearly demonstrate knowledge and understanding from research and reading wider than that contained in the core textbooks. You must also set your analysis in the context of points (i) to (iii) above. This is a REPORT not an essay and must be presented in report format and style. This is an academic piece of work therefore you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation. You must acknowledge the sources of information and evidence using the Harvard referencing system. All assignments are subject to the University’s regulations on plagiarism and must be submitted as hard copies and in electronic form for checking. Summary Assessment Criteria 1. Clarity of the description and analysis of the organisation and the identification of relevant internal and external influences. (30%) 2. Ability to analyse how the chosen theme influences organisation policies and decision-making. (20%) 3. Ability to critically evaluate organisation responses. (20%) 4. Ability to identify areas for improved organisation responses. (10%) 5. Research: depth and range. (10%) 6. Presentation and structure. (10%)