Write the essay in a report format, arguing the issues discovered and present supporting references in harvard style. Discuss the issues and suggest a framework for such activities in 2,500 words. & amp;amp;amp;quot;In the 80s and 90s there was a huge swing towards international advertising as brands became preoccupied with globalization. this in some instances has resulted in failed global ad campaigns, while the reverse trend of localisation has stolen the scene. In recent times, there has been a shift away from & amp;amp;amp;quot;standardization & amp;amp;amp;quot; towards a market specific approach. The issue of whether it is better to have standardized or localized advertising campaigns for global brands in their countries of operation is an on going debate. In this report, discuss cases of multinational corporations that have used either one of these or both successfully. Examine the issue of localization from the perspective of advertising agencies and sample sensitive to the locale made by domestic, JV (joint venture) and transnational agencies. Statistics has shown that & amp;amp;amp;quot;substatially localized & amp;amp;amp;quot; campaigns rose from 20 percent to 35 percent while the proportion of & amp;amp;amp;quot;fully standardized & amp;amp;amp;quot; fell from 70 percent to the remarkable low of 10 percent (Jones 2000,5). Thus, attesting to new tactics by transnational ad agencies towards a more & amp;amp;amp;quot;localized & amp;amp;amp;quot; campaign advertising strategy. The issue of & amp;amp;amp;quot;cultural authenticity & amp;amp;amp;quot; is a perspective that revolves around the local-global axis and this structures the current debate on international advertising. Explain the reverse trend of localisation i.e in China. Mcdonald''s is one example of localized ad campaigning or & amp;amp;amp;quot;localised creativity & amp;amp;amp;quot;. Suggestions and buttressing points on which of these will be more effective in a global multinational''s advertising campaign: & amp;amp;amp;quot;Standardized & amp;amp;amp;quot; or & amp;amp;amp;quot;localized & amp;amp;amp;quot; advertising. All this should be incorporated into the report which should be put through Turnitin for plagiarism.