(1)This sub section requires you to select two different consumer groups within sainsbury´s. You need to discuss the importance of those consumer segments to business. (2)This section requires you to discuss the buying behavior of your identified customer segments. You need to use theoretical support to explain your answer. In addition to that, it is required to identify the influencing factors for decision making of the 2 selected segments.Also the sub section states that you are required to explain the different buyer behaviour patterns of the 2 customer segments and what external factors influence these behaviour patterns and the decisions made. (3)You need to compare how the company differentiates the product/service among the selected two segments. It is recommended you to discuss the adoption of extended marketing mix (7Ps) for this differentiation process. You can present the answer in a table format.It is recommended that you include some examples of how each P is being used (or should be used) for each target audience. This will help you to extend the answer plus include practical aspects at the same time. (4) In this section you need to express your knowledge on marketing database systems. You are required to discuss the pros and cons of the MKIS and the opportunities available because of this marketing database. You need to discuss how a database works, and the benefits derived from it. You have been asked n the question its elf to include examples, therefore you need to adhere to this.