This is an Example report Fuji Heavy Industries [Manufacturer and Marketer of Subaru Vehicles] by Prof. Ed Gailey Organization Analysis Report [Example] Organizational Behavior, MGMT 3390 April 15, 2008 2 Executive Summary [Write this last.] 3 Table of Contents Mission Statement ………………………………………………….. 4 Major Goals…………………………………………………………… 4 Organizational Structure and Effectiveness………………………. 4 Effectiveness and Efficiency Measures……………………………. 5 Critical Analysis of the Management Team’s Performance……… 6 Application of Theory ……………………………….………………. 7 4 1. Mission Statement We strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction. (Fuji Heavy Industries, Corporate Philosophy, November 1994) 2. Major Goals · Financial Goals (by FY 2011, based on 110 yen/U.S.$) Operating income 80 billion yen Operating margin ratio 5% ROA 7% · Product Sales Goals (by FY 2011) Japan 236,000 U.S. 236,000 Europe and ROW 212,000 Total 683,000 3. Organizational Structure and Effectiveness Divisional geographic - 5 4. Effectiveness and Efficiency Measures FHI versus Major Competitor (Audi) Factor Fuji (incl Subaru) Audi AG Comments Sales Revenue ($mil.) $12,555 $41,086 2006 data Gross Profit ($mil.) $3,150 $3,744 2005 data Gross Profit (% of Sales) 25.1% 9.1% Mixed years Number of Employees 26,115 52,297 2006 data Sales Revenue / Employee 0.48 0.79 2006 data Gross Profit / Employee 0.12 0.07 Mixed years Source: hoovers.com (2-06-08) FHI''s Growth Data Factor 2005 2004 % Change Sales Revenue $13,450 $13,626 -1.3% Gross Profit ($mil.) $3,150 $3,348 -5.9% Gross Profit (% of Sales) 23.4% 24.6% --- Number of Employees N/A N/A Sales Revenue / Employee Gross Profit / Employee 6 Source: hoovers.com (2-06-08) Sales Data Analysis - Cars; North America 2007 2006 Make Units Market Share Units Market Share Unit Volume Change Market Share Change Subaru 170,418 2.2% 182,089 2.2% -6.4% -0.08% Audi 72,811 0.9% 80,113 1.0% -9.1% -0.06% Mazda 198,708 2.5% 186,881 2.3% 6.3% 0.22% Total 7,884,601 100% 8,130,945 100% -3.0% N/A Source: Automotive News (1-07-08) This data indicates that FHI experienced a decrease in both sales revenue and gross profit from 2004 to 2005. [These two measurements and a comparison of your org’s efficiency to it’s industry (or a major competitor) is an important and necessary part of your analysis!] 5. Critical Analysis of the Management Team’s Performance [Identify at least one area that you feel needs to improve] 6. Application of Theory Appendix A SWOT Analysis Strengths 7 · Established auto manufacturer · Strong aerospace segment · High receivables turnover Weaknesses · Weak performance in industrial products segment · Weak cash flow · Limited product line – Manufactures and markets only full-time AWD vehicles, no pick-up trucks or convertibles Opportunities · Partnership with Toyota · Introduction of new products · Strong Russian car market Threats · Stringent emission standards · Rising gasoline prices – Affects full-time AWD vehicles more that non-full-time AWD vehicles · Rising steel prices · ELV (end-of-life) regulations · Decline in Japanese and U.S. car markets Source: Datamonitor, January 2, 2008 References hoovers.com, 2008 (Feb) Fuji Heavy Industries, Company Profile, Datamonitor, January 2, 2008 8