Human Resource Management in Context You are newly appointed as the senior HR manager in a progressive business in Basingstoke. This (fictitious) company intends to become a major player in a knowledge economy type business selling hi-tech healthcare products within the European Economic Area. As part of your initial remit, the Vice-President of HR (ROW) has tasked you with completing research and a full business report on the HRM issues in setting up a business in Europe. This report must be submitted (2,000 words +/- 10%) a) Using any suitable model of your choice, the report should analyse and outline emerging trends, changes and issues in HRM or the context in which the organisation operates, that are likely to have a medium or major impact on your organisation and its growth/success. Your choices must be justified and supported by relevant data and statistics. b) You are further required to put together a HRM business plan to tackle the top 3 external challenges you believe may have a major impact on the business as it strives to set up its operations within Europe. The plan should describe the action you propose should be taken to a) tackle these challenges and b) support the ongoing needs of the business. Wordcount: 2,000 words plus or minus by 10% Assessment Criteria: This assessment is designed to show your thinking, reasoning and communication skills. The following criteria will be used to mark your report: • The report must use relevant analytical theories and HRM models, supported by appropriate data [15%]. • The report must show the practical application of theory to the organisational objectives [15%]. • Appropriate texts, articles and journals from authoritative and relevant sources must be used to enhance the credibility of the report. Internet sources should be used sparingly or be authoritative [15%]. • The report should demonstrate your applied critical analysis and thinking skills (eg, shown through a well argued, well structured report and conclusions that are supported by appropriate evidence and data) [40%]. • Presentation. This is a academic business report so clarity, structure, grammar and referencing (Harvard) in the report will be another marking criteria [15%]. PESTLE analysis should be used. Models should be used degree report style please