For each of the two ads, you need to: Determine the response sought from the communication – what stage of the buyer-readiness states model do you think the advertisement is targeted towards)? Analyse the message itself – does the message follow the AIDA model? What type of appeal does it use? Examine the message format and how the message is structured. What is the message strategy and how is it executed (what is the message execution style)? Identify the target audience – what personal characteristics of the audience do you think the advertisement is specifically aiming to identify with (for example, age segment, income level, health status, education level, lifestyle or personality or some combination)? Consider the consumer behaviours that the advertisement is trying to influence – does the advertisement reflect one of Maslow’s Hierarchy of Needs? Does it reflect the behaviours of a particular culture, subculture or social class? What other social influences may affect consumer behaviours when considering the purchase of these products? Ps. it has to write it in the Business report which is include:Include a title page, executive summary, table of contents, introduction, main headings, subheadings where necessary, conclusion, reference list and appendices where appropriate. Include in-text references and a correctly formatted reference list. Include at least three (3) quality references other than the textbook( Priciples of marketing), 2 of which are to be sourced from relevant refereed journals. and also i will send a advertisement photo to your email as soon as possible thank you.