A. Requirements: Operations Management (Weighting; 33% of available marks) Consider the operations function of this company, develop an implied strategy and provide a critical analysis of the design of their operations function particularly with regard to the major factors influencing its processes and service concepts. Develop recommendations on how the organisation should improve the selected processes and service concepts. Your target audience for the recommendations should be the people responsible for the process/processes in the organisation you are studying. Discuss specific ways to improve the current processes. Make specific, actionable recommendations. Show the value of your recommendations (assuming they are adopted). Finally, define metrics that the organisation can put in place to monitor the process on an ongoing basis and the analyses they might use. B. Requirements: Marketing Management (Weighting; 33% of available marks) Students are expected to use appropriate models to check the validity of the organisation’s marketing strategy. Demonstrate an understanding of how the current macro environmental factors may have an impact on the strategy and make recommendations as to what changes with supporting evidence you would recommend. You are expected to show a clear understanding of market needs i.e. segmentation tactics, targeting tactic, positioning strategies and a well thought out and consistent marketing mix strategy. By consistent is meant an understanding of the relationship between the 4p’s. If your chosen organisation is a service provider, the additional elements of the service mix include people, process and physical evidence. You may use factual statistics (industry or internal company statistics) to argue a point. An understanding and accurate application of relevant marketing tools and models must be evident. 5 C. Requirements: Financial Management (Weighting; 34% of available marks) Using the financial data included in organisation’s most recent annual report, analyse its financial performance for each of the two years quoted. Your analysis will include both the calculation of the appropriate ratios; a detailed analysis of the causes giving rise to these figures, together with your recommendations for its future financial strategy. A hardcopy of the Company’s annual report must accompany your submission. The Company’s own printed Annual Report is preferred in lieu of a printout of the Annual Report from the company’s web-site. All sources of data – e.g. numerical breakdown or external sources must be quoted in your report and/or detailed in your bibliography or appendices. Submission: Coursework: - You must submit 1 (one) hard copy and 1 (one) soft copy. Your submission must be professionally presented and the soft copy should be on a CD and contain all components of the assignment e.g. all returns from primary research, appendices, etc. and must be in Microsoft Word format, with the word count noted. (Weighting; 75% of available marks)