Assignment - Strategic Awareness ''Identify and analyse the strengths, weaknesses, opportunities and threats of Pilkington Glass UK. Then, based on your analysis, suggest the relevant strategies that the company should use in order to take advantage of its strengths and opportunities, eliminating its weaknesses and threats at the same time. Word limit: 2,500 words. The contents of a model assignment – paper are: 1. Table of contents – Word Count 2. Abstract (brief summary of your work – 150 words maximum) 3. Main body, consisting of chapters and parts 4. Conclusion - Implications 5. References (only those used in the text) 6. Appendices The table of contents, the abstract, the references and the appendices are not included in the word count As mentioned in the welcome note, I will mark your assignments and papers on the basis of the justification you provide for your arguments, the conceptualisation of the idea, the applicability of the relevant theory and the managerial relevance of your work. The command of the English language, the mistakes and the ability to convey the ideas are also marked, however they have lower importance in your final mark Regarding your assignment, you should focus on the following aspects: 1. identification and analysis of strengths, weaknesses, opportunities and threats, 2. analysis of relevant strategies, 3. justify your suggestions. All three areas have equal importance and contribution to the topic in question, so you should use your own critical ability to analyse the issue properly and provide the rationale for your reply.