New Media includes: internet (blog, youtube, facebook…), IPTV (interactive TV), and others. Public Relations here is : the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organsation and its publics. It includes activities such as: PR campaign, crisis mangement, on-line campaign, etc. With the advent of new technology on media, PR practitioners have begun to use new media to implement PR campaigns. For example, a launch of new product might use blog or youtube to do promotion. This paper aims to explore what’s the impact of new media on public relations, critisize these impacts and give the solution. 1 Please refer to UK based textbook as the reference making an in-depth research on the relationship between new media and public relations. 2 In the methodology, please choose 2-3 case 3 In the lit-review, plz tell the history of PR using radio, TV. How the using developed. Why the PR now using new media ( reach more audience, interactive, fast…) 4 The author is not native speaker, pls dont use difficult grammar or words. Recommand books: Anne Gregory, Planning and managing Public Relations Campaign, Chartered Institute of public relations (CIPR) Michael Levine: Guerrilla P.R. : Wired, McGraw.Hill Mark Deuze, Convergence culture in the creative industries, sage e-journal. Miller,D and Dinan,W, The rise of the PR industry in Britain, sage e-journal What media evolution is: a theoretical approach to the history of New Media, sage e-journal