Your paper will address three aspects of this concept. First you will need to discuss the concept itself and how it pertains to communication. Second you will address why everyone in the particular career field you are writing about should be familiar with this concept. Third you will present a situation,( actual or hypothetical ) where knowing this concept will aid in communication. For the third part you may also present an actual event where not knowing this concept was a disaster for someone. This paper will require outside research. You will be required to have three outside sources. At least one of these sources must be non- internet based: it''s original publication must have been offline. You will need to cite the sources effectively and thoroughly.