Part 1 (18.1) has got a,b,c. (a)-: Explain the structure, role and relationships between parties in the communication industry? (b)-: Identify current trends in advertising and promotion and evaluate their impact? (c)-: Use models to assess the impact of advertising and promotion on customer behaviour? part 1 (18.2) has got a,b,c. (a)-: Explain and demonstrate how advertising can be designed to differentiate, remind, inform and persuade? (b)-: Evaluate appropriate uses and applications for advertising in two given situations? (c)-: Evaluate the role, organisation and functions of agencies in the advertising process? Part 1 (18.3) has got a,b. (a)-: Differentiate between the characteristics and objectives of the various below-the-line promotional techniques? (b)-: Recommend the use of individual techniques in two commercial situations? Part 2 has got a,b,c,d. (a)-: Explain the principles and process of campaign management? (b)-: Combine appropriate techniques into an integrated and cost-effective campaign? (c)-: Present promotion recommendations in the form of a promotional plan? (d)-: Suggest appropriate measures for assessing campaign effectiveness? These are all the questions patt. Please make sure all questions should be answered with no extra information and all the tasks should be answered separately.