CHECK ATTACHMENT Explain the importance of customer service and define the key principles of effective customer service. This assignement requires focus on economic influences which are a key component of the macro-environment. Please investigate the importance of understanding economic influences, the current health of the economy and, in the light of your investigations, recommend appropriate retail strategies. Explain why it is important for PGA Professionals to have an understanding of economic influences. Analyse the uk economy using a range of sources to support arguments. for e.g unemployment fuel costs etc In light of the economy recomend actions that a PGA Professional involved in retailing and teaching needs to take.