Prepare a 1400 word paper discussing the Johnson and Johnson Tylenol capsules laced with cyanide which the company McNeil Consumer Porducts (subsidiary makes and sells tylenol) and answer the following questions: A) Evaluate the effectiveness of the communication between the organization and its intended publics. B) Identify the publics involved and differentiate between the internal and external publics involved. C)What impact did the communications have on the intended publics? D)Could the message have been communicated more effectively? How? E) Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s). F)Evaluate the benefits and risks of using these tools? G)What other tools would you have used? H)If this were to coccur to day, how would new technologies, such as the internet, impact this issue? I)Due to recent globalization of markets, would the outcome of this case be different if the events occurred today?