INTRODUCTION/BACKGROUND A Turkish drinking water company had identified Ireland as a possible new target market and an Irish Marketing and Advertising Company were employed to fulfil their individual role. Your consultancy was awarded the PR account. Your brief on the account was: Turkish Water (You name them) has a credible source of natural still and sparkling drinking water. At present the water is on sale in Turkey and surrounding trade friendly countries. All production, packaging and distribution will be done from Turkey. Within the bottle water range are the 250ml bottle, sold individually and in a six pack, 1 & 2 litre bottles and a 3 litre plastic pack. There are 3 different bottle types to connect with varied publics. Orange coloured glass, clear regular bottles and a long neck contemporary style bottle. You were required to carry out and present the following: Research the current situation (PEST or SWOT) Create a strategic PR plan for the product within a 1 year time scale. Identify the consumer AND trade publics. Describe the methods of communication with each target segment. Suggest one core product launch for each target segment. Nominate a method of evaluation for the overall and segment campaign. Your budget was €350,000 NOW You need to create a report on how you carried out this work, the tactics used and the eventual evaluation outlining all the above. In your report you will need to include an example of a press release used in the launch of the product, a working timetable/critical path, a general breakdown of the budget expenditure and an evaluation of the campaign. Your budget for the year was €350,000.